Established in the fields of Great Britain over 20 years ago, Joules started selling country clobber at equestrian shows and events all over the land. Today Joules continue to design upbeat clothing for men, women and children who love the outdoors and live life to the full. With the quality of a bygone age of craftsmanship – classic pieces and old favourites are constantly reworked into iconic pieces that are made to last season after season.