Juicy Couture brings LA style and attitude to women all over the world. It’s a glamorous, irreverent, and fun lifestyle brand for the decidedly fashionable. Embracing its LA heritage, Juicy discovers the couture in the everyday with an element of surprise in all of its designs. The collections offer a bright and bold selection of clothing, accessories, fragrance, and jewellery.
In 2016, Juicy Couture partnered up with supermodel Behati Prinsloo to launch an exclusive fashion capsule collection. Behati Prinsloo epitomises the effortlessly cool LA attitude of a Juicy “it girl”. The Behati x Juicy Couture Black Label collection will capture Behati’s inherent model-off-duty style and the casual ease of travel wear, fusing the next generation of street style with the athleisure trend.